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GP’s Free To Browse App WowBox Reaches 5 Million Users

WowBox, the lifestyle application of the Grameenphone and Telenor which GP users can browse for free without data charge, has reached 5 million users, which makes it the most downloaded app in the country.

Launched in May 2015, WowBox offers contemporary content, exciting deals and exclusive offers to Grameenphone subscribers. While a staggering 5 million people downloaded the app, currently over 1.5 million people use it weekly.

With the app, Grameenphone subscribers can access a wide range of content such as trending news, sports, smart health tips, jokes, fun-to-play games, free latest music, best hotel and restaurants deals, and special offers on Grameenphone products.

Customers are not charged data for using WowBox, which raises the question of net neutrality. Furthermore, WowBox provides exclusive offers and deals ranging from weekly 20MB free data to discounts and privileges at restaurants and hotels.

GP plans to bring more content and deals and offers to the app in the coming days. In a statement sent by the company, Yasir Azman, CMO of Grameenphone said: “The immense popularity of WowBox, within one and half year of its launch, foretells the future of digital services in Bangladesh. Grameenphone has an ambition to digitize the lifestyle of the people of Bangladesh through introducing new and innovative digital services with the support of local and global innovators. WowBox supports our vision to become customers’ favorite digital partner, as we strive to simplify the life of our customers through digitalization,”.

Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at [email protected]

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