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IDLC Launches New Portfolio Management Product For Retail Investors

IDLC Investments, a wholly owned subsidiary of the IDLC Finance, launched a new portfolio management product called Easy Invest for the retail investors yesterday. The product, the first of its kind in the country, aims to help irregular and small investors who have limited knowledge on the capital market but are interested in investing to get better returns from their investments.

Individual investors can deposit a minimum of Tk 3,000 a month, which can be directly collected from client’s bank account upon authorization. IDLC will then invest the money in blue chips stocks and ensure better returns. The IDLC Investments will charge three thousand taka as the management fee for Tk 0.1 million each per year.

IDLC will apply discretionary portfolio management, a form of investment management in which buy and sell decisions are made by a portfolio manager or investment counselor for the client's account, to manage the investments which is already pretty popular in many countries.

Investment is hard work. It requires knowledge, time, and a certain level of capacity. Moreover, in Bangladesh people are largely doubtful about the capital market after several bad incidents. Hence, it's hard for many general investors to take investment decisions which are really rational. This is where IDLC aims to tap with Easy Invest.

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at ruhul@futurestartup.com

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