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Social Marketers Struggle With Measuring ROI

Digital marketing is a rising sector in Bangladesh. An increasing number of brands and marketers are spending in social marketing. It has given birth a new breed of social marketers. Although, the overall market size for digital marketing is growing but problems related to ROI and other structure remain.

However, it is not an entirely local problem. Social marketers across North America reported that understanding and communicating return on social marketing investment were the key challenge, according to a research from social analytics firm Simply Measured.

61% of those participated in the research said measuring ROI is harder a problem than securing budget and resources. The survey was conducted among 350 marketers in North America.

Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at [email protected]

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