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Social Marketers Struggle With Measuring ROI

Digital marketing is a rising sector in Bangladesh. An increasing number of brands and marketers are spending in social marketing. It has given birth a new breed of social marketers. Although, the overall market size for digital marketing is growing but problems related to ROI and other structure remain.

However, it is not an entirely local problem. Social marketers across North America reported that understanding and communicating return on social marketing investment were the key challenge, according to a research from social analytics firm Simply Measured.

61% of those participated in the research said measuring ROI is harder a problem than securing budget and resources. The survey was conducted among 350 marketers in North America.

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at ruhul@futurestartup.com

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