Calling All Student Entrepreneurs: Tell Us About Your Startup

Internet Users Still Prefer To Read Articles, Ambivalent About Video

|
Jul 18, 2016

Traditional text article is still the most popular format for news among internet users despite a rapid shift and continuous push towards video from the publishers and platforms, according to a study conducted in 26 countries by Reuters Institute for the Study of Journalism at the University of Oxford and YouGov.

We have seen a greater push towards video in recent years. Digital media companies like Mashable, BuzzFeed, Mic along with others have announced heavy investments in video production. In Bangladesh, mainstream media like Daily Star is also promoting video content.

Platforms like Facebook has changed their priorities for live videos. However, the report said that although platforms and publishers are putting lots of weight on video content but there is no such demand from the consumer side.

Among the respondents of the study, almost six out of ten reported they read articles in the past week while it is only 24% for video and only meagre 5% for mostly video. However, video news consumption is higher among active social media users compared to other internet users.

36% of active social media users reported that they watched video news in the past week which is 27% for the Facebook users. One year ago, in 2015, the same survey found that majority of the US internet users, two-third, prefer text content while only 14% said they watched more video content.

Although video consumption is not gaining as much traction as publishers and platforms hoped for, it remained a popular medium among the brands and advertisers. In Bangladesh, a growing number of advertisers is leaning towards video content when it comes to digital marketing.


Register to read this article in full and more insight articles!

By registering, you will be signed-up for an account which gives you access to our premium stories published a few times a week and archives of all our premium stories. You will also receive a daily newsletter sent to your inbox. To unsubscribe, please visit the profile section in your account. We have a strong privacy policy. We will never share or sell your data to anyone.

What you get
In-depth actionable analysis

In-depth analysis on startup, business and technology scene in Bangladesh that you would not find anywhere else.
Daily and weekly newsletter
Get our daily and weekly newsletter with our most important stories directly to your inbox.
Join the conversion on this article and more on our public Telegram Group
Ibrahim works as an Intern at FS. He takes interviews, writes features, and meets entrepreneurs and makers and doers.

In-depth business & tech coverage from Dhaka

Stories exclusively available at FS

About FS

Contact Us

Shares