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Mary Meeker’s 2016 Internet Trends Report: Key Takeaways and All The Slides

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Jun 3, 2016

Mary Meeker’s 2016 Internet Trends Report is exploding the internet. This report is what will take you closer to understanding the future of the internet and tech world.

Some Key takeaways from the report:

Internet growth is slowing: The global internet user growth is stalling at about 9% year-on-year. There are now about 3 billion global internet users.

Internet use in India: Internet use in India is skyrocketing. India is now the second-largest market behind China, passing the US, with over 277 million users.

Smartphones are going down: Smartphone sales are slowing. The yearly growth in the number of smartphone users is down to 21% from 31% last year.

Mobile is contributing to growing internet ad spending: Internet advertising in the US has grown by about 20% since last year, two-thirds of that growth has come from an increase in spending on mobile ads. The market size is now $60 billion.

Facebook has outperformed Google: Facebook’s yearly advertising revenue was up 59%, much more than Google’s 18% last year.

Online video ads are ineffective: This is pretty scary. 81% of people surveyed mute video ads, 62% are annoyed by pre-roll ads, and 92% have considered using ad-blocking software.

Internet sales are on the rise, online retailers are doing better than offline ones: Internet sales have increased from less than 2% of all retail sales in the US in 2000 to about 10% in 2015. Online glasses store Warby Parker now makes more money per square foot in its US retail stores than Tiffany’s or Michael Kors.

Messaging going big: People are using messaging for a host of purposes including simple text tools to communicate with friends to platforms for commerce.

Voice and image are the future of search: In five years, at least 50 percent of all searches are going to be either images or speech. At least 50% of all searches online will be through voice or image search by 2020, according to Baidu’s chief scientist Andrew Ng.

An increasing number of non-tech startups is investing in tech companies: There’s been a 263% increase in the last three years of non-technology companies acquiring and investing in tech companies.


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Ibrahim works as an Intern at FS. He takes interviews, writes features, and meets entrepreneurs and makers and doers.

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