Email Marketing is not dead! Try Probaho, a homegrown ESP from Bangladesh ▶ Join Now

These Are The Top 10 eCommerce Ready Countries In The World

United Nations Conference on Trade And Development [UNCTD] has published UNCTAD B2C E-COMMERCE INDEX 2016 which measures the readiness of countries to engage in online commerce for the second consecutive year. The UNCTAD B2C E-commerce Index 2016 is composed of four indicators: Internet-use penetration, secure servers per 1 million inhabitants, credit-card penetration and a postal reliability score.

Luxembourg retained its position at the top of the latest UNCTAD B2C E-commerce Index measuring the underlying capability of 137 economies to support online shopping and other business-to-consumer electronic commerce. The 137 economies represent 96% of the world population and 99% of world GDP. Among the top 10 economies on the Index, six are European, three are from the Asia-Pacific region and one is from North America, said a statement.

Among developing countries, three high-income economies – the Republic of Korea, Hong Kong (China) and Singapore – rank the highest, followed by several Gulf States. Uruguay is the top performer in Latin America and the Caribbean. At 61st place in the Index, South Africa is the front-runner in e-commerce readiness on the African continent.

The Index, which draws on data on Internet use, secure servers, credit card use and the reliability of postal deliveries, shows that e-commerce readiness varies by region. Just over a fifth of the population in Africa uses the Internet compared to two-thirds in Western Asia. While Western Asia and former communist economies in Europe ("transition economies") fare well on most indicators, the availability of credit cards is average. Overall, Asia needs to boost Internet use, which currently stands at just over a third of the population, as well as the number of secure servers.

Top 10 economies in the UNCTAD B2C E-commerce Index 2016
Top 10 economies in the UNCTAD B2C E-commerce Index 2016

This year's Index was improved by increasing geographic coverage – from 130 to 137 economies – and fine-tuning the indicator to measure the delivery aspect of e-commerce. The greatest improvements compared with the previous Index are noted for Qatar (up 47 positions) and the United Arab Emirates (up 41 positions), in large part due to an improved indicator measuring postal efficiency. Conversely, Madagascar and Sierra Leone are negatively affected by the changed methodology and saw the largest declines in ranking.

In Latin America and the Caribbean, the main barriers appear to be low levels of credit card use and relatively unreliable postal services. Africa ranks the lowest in all the indicators. Unless there is improvement in the underlying transaction and logistics processes, online shopping in Africa is likely to remain confined to relatively well-off people in cities.

Top 10 economies in UNCTAD B2C E-commerce Index 2016, by region
Top 10 economies in UNCTAD B2C E-commerce Index 2016, by region

Source: UNCTD

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at [email protected]

In-depth business & tech coverage from Dhaka

Stories exclusively available at FS

About FS

Contact Us