NewsCred, the content marketing company founded by three Bangladeshi, has just announced a new equity funding of $42 million, led by FTV Capital, with FirstMark Capital, an exiting investor in NewsCred, and participated by InterWest Partners, and Mayfield Fund.
Founded by Shafqat Islam, Asif Rahman, and Iraj Islam in 2008, the company started out as a platform for readers to rate the credibility of news. Later on, it pivoted to a content platform that helps brands find content for their marketing and campaign purposes from publications under a licensing agreement with publishers and also from freelance writers. Later on the company launched their content marketing software that helps brand to plan and manage their content marketing campaigns from NewsCred content platform.
With this new funding, Newscred aims to spend more in expanding its reach of content marketplace and software that basically complement each other.