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5th Commward To Recognize Best Creative Communication Of The Country Today

The 5th Commward, Excellence in Creative Communication, is about to start today at Pan Pacific Sonargaon Hotel in Dhaka. Launched in 2009 by Bangladesh Brand Forum, Commward is the largest initiative in Bangladesh in recognizing and inspiring creative advertising in business and marketing.

The event, organized in association with Cannes Lions, has a long schedule and of-course a list of world renowned marketers as speakers. The day-long festival includes: Communication Summit, Cannes Showcasing, Panel Discussion and Gala Award Ceremony. According to BBF, the festival will be attended by 600 professionals from the business, marketing and creative agencies this year.

Commward: How It Works
Bangladesh Brand Forum (BBF) introduced COMMWARD' in 2009 with a view to recognizing the effectiveness of the communication that takes place in different media to reach out to consumers. Commward recognizes the best ad campaigns produced and run in the country every year.

Nomination: Advertising, PR firms, production houses and creative departments of local and multinational companies are invited every year to nominate their most creative and effective ad campaigns run in press, electronic and online media.

Panel Assessment: A number of Jury Panels assess each nomination based on 04 scoring criteria namely: concept, strategy, execution & impact.

In 2014, total 260 nominations were received in 19 categories. However, two categorizes are added this year, Art Direction and Campaign for Women – making the total categories up to 21. A new recognition “Agency of the Year”, will be given this year to the agency earning the highest score on its total win of Grand Prix, Gold & Silver.

This year
In-terms of number of nominations, this year outperformed all past years. Commward'15 has received total 367 nominations from 36 advertising agencies and creative departments of various organizations.

Communication Summit
As mentioned above, Communication Summit is an integral part of Commward festival. The Summit brings in world renowned marketing experts with a view to impart the best practices and learning on creative marketing and communication.

Speakers 2015

Indranil Chakraborty
Founder, StoryWorks

Bickey Russell
Head of Agency Development,
Global SMB Revenue Organisation, Google;

Dave McCaughan
Marketing Thought Leader and Storyteller,

Muralidhar Salvateeswaran
Managing Director, South India,
Milward Brown;

Dan Mobley
Regional Head of Corporate Affairs, India & South Asia,
Standard Chartered;

Syed Gousul Alam Shaon
Managing Partner and Country Head,
Grey Dhaka

[su_note radius="4"]Note: As Commward beings, we will update this story tag with more follow-up stories.Stay tuned[/su_note]

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at ruhul@futurestartup.com

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