future startup logo

11 Important Facts To Understand eCommerce Sector In Bangladesh

1) Who Buys Online Most: 25-34 years old population. 61% of total ecommerce customers come from this age bracket.

2) Most Popular Items: Men's clothing, Fashion Accessories, Watches, Jewelry, Casual Footwear

3) Brand Loyalty: Only 16% of customers are loyal to a particular brand/ecommerce website 

4) User Engagement: 57% people spend less than 10 seconds time on an ecommerce website whereas only 4% people spend 1800+ seconds.

5) Desktop Dominates: 71% of visitors come from desktop pc.

6) Cash On Delivery Rules: 95% people prefer cash on deliver whereas only 1% of customers pay via credit card.

7) Internet Users: 40,800,000, Average penetration rate is 25%.

8) Women Don't Buy Online: Only 17% women buy online whereas it is 83% for male. 

9) Operating Systems Used For Ecommerce Browse: Windows 69%, Android 23%, IOS 3% 

10) Browsers: Firefox dominates [37%], Chrome follows closely [34%], Opera Mini goes strong [12%] 

11) Apple Users Buy Online: iPhone and iPad together are sources for total 11% of sessions.  

[su_note note_color="#f9fafd" text_color="#4e8df6" radius="4"]Note: Source-Kaymu Bangladesh Research, Disclaimer: Publishing of the research does not mean FS agree with all the facts mentioned above. [/su_note]

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at ruhul@futurestartup.com

In-depth business & tech coverage from Dhaka

Stories exclusively available at FS

About FS

Contact Us