11 Important Facts To Understand eCommerce Sector In Bangladesh

11 Important Facts To Understand eCommerce Sector In Bangladesh

1) Who Buys Online Most: 25-34 years old population. 61% of total ecommerce customers come from this age bracket.

2) Most Popular Items: Men’s clothing, Fashion Accessories, Watches, Jewelry, Casual Footwear

3) Brand Loyalty: Only 16% of customers are loyal to a particular brand/ecommerce website 

4) User Engagement: 57% people spend less than 10 seconds time on an ecommerce website whereas only 4% people spend 1800+ seconds.

5) Desktop Dominates: 71% of visitors come from desktop pc.

6) Cash On Delivery Rules: 95% people prefer cash on deliver whereas only 1% of customers pay via credit card.

7) Internet Users: 40,800,000, Average penetration rate is 25%.

8) Women Don’t Buy Online: Only 17% women buy online whereas it is 83% for male. 

9) Operating Systems Used For Ecommerce Browse: Windows 69%, Android 23%, IOS 3% 

10) Browsers: Firefox dominates [37%], Chrome follows closely [34%], Opera Mini goes strong [12%] 

11) Apple Users Buy Online: iPhone and iPad together are sources for total 11% of sessions.  

Note: Source-Kaymu Bangladesh Research, Disclaimer: Publishing of the research does not mean FS agree with all the facts mentioned above. 
The following two tabs change content below.

Ibrahim Mahbub

Ibrahim works as an Intern at FS. He takes interviews, writes features, and meets entrepreneurs and makers and doers.

We Recommend

Type to Search

See all results
Shares