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Local Startup Umbrii To Take Over Social Media Management Outsourcing From Bangladesh

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Apr 29, 2015

It is very hard to say anything new about the importance of social media nowadays. Almost everything to signify social media has been said more than once. The conversation now is how you can optimize social media for better and take advantage of this virtual home of today’s connected beings. For SMEs and brands social media is an indispensable tool to reach out to customers and to stay connected with them.

This is where Umbrii, a Dhaka based social media management startup, comes into play.

Founded by two Canadian-Bangladeshis Shahtaj Anwar and Aamer Ahsanullah, Umbrii is the latest addition to the growing number of tech startups in the country. The startup, launched recently, aims to help small businesses across the world better manage their social media profiles.

UmbriiHow It Works

Umbrii is putting together technology and human brain to better manage social media platforms such as Facebook and Twitter for its clients. Their clients will have access to their account via a dashboard to look at a publishing calendar, archiving feed, analytics, insights, and overall nuts and bolts of managing a page. “We aim to provide an one stop solution for social media marketing to small and medium enterprises in the US and Canada,” says Shahtaj. Also he added, “Everything will be automated for the clients as we will do customized graphics, copywriting, ad buying & campaign management for them.”

Founded by two Canadian-Bangladeshis Shahtaj Anwar and Aamer Ahsanullah, Umbrii is the latest addition to the growing number of tech startups in the country. The startup, launched recently, aims to help small businesses across the world better manage their social media profiles.

Bangladesh will be operational base for Umbrii. But their clients will primarily be based abroad in US and Canada. “We not only want to do business, but also want to serve this country. I’m confident Umbrii will create jobs for our youth,” said Shahtaj.

Making It Work

Umbrii is not the first startup to offer social media management outsourcing, there are small and big companies playing in this space. There are local companies as well. What makes Umbrii different is that it bridges a very critical gap: connecting technology with personalized management. Whereas many social media management company provides account management services they don’t have a dashboard or any technological solution to make it easier for their clients to look at what they are doing in terms of managing accounts. Umbrii is providing a dashboard for this reason to its clients. Similarly, many companies offer systems but don’t provide customized services. Umbrii will provide customized solution for its clients. “We are a technology startup but there will be people to look after creative side as well,” says Shahtaj.

Umbrii is not the first startup to offer social media management outsourcing, there are small and big companies playing in this space. There are local companies as well. What makes Umbrii different is that it bridges a very critical gap: connecting technology with personalized management.

umbrii founders
Shahtaj & Aamer (left to right)

Founders: Our Struggles Make Us Who We Are

Shahtaj is a Canadian Bangladeshi. His parents are from Bangladesh but he was born and brought up in Canada. He met his best friend and eventually co-founder in Canada and they both found themselves in the same boat in terms of how they see their lives and the similarities of their personal struggles made it easy for them to become friends quickly.

One thing leads to another and they found that they want to do something in life that would give meaning to their existence. Instead of being a bystander to how life wants to take them, they choose to act and make a difference. That’s the motivation behind starting a company. “I had a very interesting upbringing. My father was himself a small business owner, I saw him always doing his own stuff and bringing us bread and butter - there were days of joy, days of struggle.” Says Shahtaj, “And then I lost my father at a pretty young age to cancer. I had to take responsibility to run my family business for some time and set things up, but things didn't always work out as planned. That’s when I came to understand how hard life is and it changed something inside of me.”

One thing leads to another and they found that they want to do something in life that would give meaning to their existence. Instead of being a bystander to how life wants to take them, they choose to act and make a difference. That’s the motivation behind starting a company.

In life, good days are good days; they fly by us before we come to realize that they are gone. But your time of trying will never leave you without changing something in you. Our hard times are precious gift and those are the moments that make us ultimately to become someone we want to be.

The idea is good and Dhaka as an operation base will give extra advantages. If executed well Umbrii has a real chance to succeed since they have apparent advantages over their competitors who are running in the same space and serving the similar customers.

In life, good days are good days; they fly by us before we come to realize that they are gone. But your time of trying will never leave you without changing something in you. Our hard times are precious gift and ultimately make us who we are.

Credit: Images by Umbrii


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Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at ruhul@futurestartup.com

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