The society we live in has a long standing illusion for anything original. It puts an unjust demand on us to create something out of nothing. Along with drumming out creativity and ingeniousness from our kids this same society puts limit on what creativity is as well.
Whatever perpetual obsession our society holds for original, creativity does not follow that rule. James Young Wood, in his 1939 vintage book, eloquently prescribes the core principles of generating idea: “The second important principle involved is that the capacity to bring old elements into new combinations, depends largely on the ability to see relationships”. Thus the job of a person looking for new idea is not looking for idea at all instead grappling to gain this capacity to see connections and put those connections together. Although our society loves to create classes and put a bar between people who are talented and who are not but in reality you don’t need to be genius to generate ideas and make things happen. Instead you need to know the rules, understand how things work and proceed without fear.