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Pain or gain

All the things that we need fall in one of two categories. It either helps us to gain more i.e. be more happy, be more productive, be more secure, or be more extraordinary or it helps us to get rid of some of our pain i.e. relief from loneliness, relief from complexity, relief from insecurity etc.

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All business activities are directed towards people and certainly to address one of these two categories of human needs. To sell me anything you either have to solve my problem or improve my life.

When you’re working on your business model make sure it addresses either one of these issues otherwise it has no future.

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at [email protected]

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