This is a beautiful quotation from the movie " Field of Dreams".
But in the meantime we have passed a long way and things have changed masses. Now nobody comes when you build something. Rather you need to call them. So, you should better remember, build and call, only then they will come. There is other state of affairs too. These are, you have to fabricate something meaningful, something that add value to the life of people, that has a demand in market, that is important but nobody is creating/doing it- do that, build that, and call they will come!
Inspired by the word- build they will come, plenty of people have built lots of things. Surprisingly, people did not come to everyone but someone who has built something that deserves attention that is significant. Taking initiative is becoming easier day by day. Doing things are becoming simple and with that everybody is doing something or at least trying to. But the fact is that, everybody is not becoming successful. To be successful only building something is not enough but building something significant is.
Today, necessity is the mother of success not only innovation. Build something that is necessary or necessitates something then build it. So, before going to start you have to make sure you are doing something significant that has a demand in market that has an empty gap to fill up and that is either way necessity.
So lessons are-
Mediocrity has no chance of living/survival. The day of average has long gone. And if you still stick with the idea of “Build they will come” then you are dead.