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Founders at work: If you build they would not come!-4

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Feb 20, 2012

"If you build they will come".

This is a beautiful quotation from the movie " Field of Dreams".

But in the meantime we have passed a long way and things have changed masses. Now nobody comes when you build something. Rather you need to call them. So, you should better remember, build and call, only then they will come. There is other state of affairs too. These are, you have to fabricate something meaningful, something that add value to the life of people, that has a demand in market, that is important but nobody is creating/doing it- do that, build that, and call they will come!

Inspired by the word- build they will come, plenty of people have built lots of things. Surprisingly, people did not come to everyone but someone who has built something that deserves attention that is significant. Taking initiative is becoming easier day by day. Doing things are becoming simple and with that everybody is doing something or at least trying to. But the fact is that, everybody is not becoming successful. To be successful only building something is not enough but building something significant is.

Today, necessity is the mother of success not only innovation. Build something that is necessary or necessitates something then build it. So, before going to start you have to make sure you are doing something significant that has a demand in market that has an empty gap to fill up and that is either way necessity.

So lessons are-

  • Start something that has a gap to fill that yet has not done by other and start something everyone is looking for but no one is doing.
  • Build something significant that is worthy of attention
  • Don’t sit silent after building something rather call them out that you are building something for them

Mediocrity has no chance of living/survival. The day of average has long gone. And if you still stick with the idea of “Build they will come” then you are dead.


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Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at ruhul@futurestartup.com

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