BestBari Limited, a local proptech startup, announced that it has signed a Memorandum of Understanding with Rupayan Group, one of Bangladesh's leading real estate developers, marking a significant step for both companies in transforming how customers find and purchase property in Dhaka.
The partnership, formalized in October, will see BestBari provide digital marketing services and connect qualified buyers from its online platform directly to Rupayan's sales team.
For property seekers, the collaboration means easier access to Rupayan's portfolio of residential projects through BestBari's online platform.
In December 2024, Future Startup published a story about how BestBari was aiming to democratize access to property purchases in Dhaka via its innovative online platform, where property buyers can search, find, research, and compare premium, luxury, and high-end properties in Bangladesh.
BestBari operates an online marketplace where buyers can research and compare properties across Dhaka. Since Future Startup's coverage, the startup says it has grown its web traffic, expanded its property listings, and signed agreements with multiple developers.
The partnership with Rupayan Group, one of the leading property companies in Bangladesh, represents the most significant milestone in this growth trajectory. The companies signed a MoU in October, which is expected to enable both organizations to combine efforts in strengthening property sales in Bangladesh.
The signed MoU will essentially allow BestBari to provide online promotions, digital marketing, and warm introductions to prospective clients—specifically users from BestBari's website who have expressed interest in purchasing new property in specific locations—to Rupayan's dedicated corporate sales team.
The arrangement will also unlock opportunities for potential property buyers in Bangladesh to access high-quality new development projects offered by the Rupayan Group.
Speaking at the signing ceremony, Mr. Salman Kabir, Assistant Chief Operating Officer of Rupayan Group, said, "This partnership with Bestbari.com marks a new milestone in our digital transformation journey." On behalf of BestBari, Mr. Abdullah Hridoy added, "We are proud to be working with Rupayan Group, one of the most renowned and trusted real estate developers in Bangladesh."
The partnership shows that significant growth opportunities can be unlocked in the country's private sector through corporate partnership and collaboration. It also illustrates a broader trend in Bangladesh's real estate industry: established developers are increasingly recognizing the strategic value of digital platforms in reaching homebuyers who begin their property search online. Moreover, the partnership shows how established groups can work in collaboration with local tech startups to unlock strategic value and synergies in Bangladesh's growing private sector.
For Rupayan, the partnership offers a direct channel to reach digitally-savvy buyers. For BestBari, it validates the platform's growing role as a bridge between serious property seekers and quality developments—and signals confidence in the proptech's business model from one of the market's most established players. It also strengthens the platform's inventory with projects from an established developer.
The collaboration reflects a broader pattern in Bangladesh's real estate sector, where established developers are increasingly working with technology startups to reach younger, urban buyers who begin their property search online.
While it's too early to assess the partnership's impact on sales, the agreement signals growing confidence in digital channels within Bangladesh's real estate industry—and suggests that collaboration between traditional companies and startups may become more common in the country's evolving private sector.
