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FS Weekly 114: Wreetu, Three New Startups, Nuport’s Fulfillment Center, Figma History, and Asif Khan Interview 

This week’s newsletter features several great stories. A long profile on women’s health focused social enterprise Wreetu. From our interview archive, we bring back a fascinating conversation with EDGE AMC co-founder Asif Khan. A deep dive on Figma looks into the phenomenal rise of the new public company. In a short group profile, we take a look at three companies launched by three founders we covered before at FS. We also published a deep dive into Nuport’s ecommerce fulfillment entry and long piece on our recent online panel on tackling the rising food safety challenges in Bangladesh. 

All links are below. 

  1. Wreetu: How a Bangladeshi Social Enterprise Is Changing Conversations Around Puberty, Menstruation and Women's Health

Learn how Wreetu, a Dhaka-based social enterprise that has quietly changed how Bangladesh talks about puberty, menstruation, and women’s health, grew from one woman's small initiative into Bangladesh's leading reproductive health movement. From a single comic book to reaching 150,000+ teens across 22 districts. 

  1. Three New Launches We Are Following

Second acts often steal the show. Four founders who cut their teeth on previous ventures are back with ambitious new companies: an AI research lab, AI-powered bookkeeping software, and real-time developer collaboration tools. 

  1. Nuport Launches E-commerce Fulfillment Center, Nuport’s Ambition 

When customers kept asking for more than just software, Nuport listened. Four years after launching as an e-commerce SaaS platform, the company has opened its first fulfillment center. We look into the company’s new vertical and its ambition.

  1. A Brief History of Figma

From Brown University dorm room to $61.5 billion IPO in just 13 years. Figma's explosive stock debut validates a counterintuitive bet: that patient, browser-based design tools could topple desktop giants like Adobe. This David-versus-Goliath story reveals how first principle product thinking can transform entire industries and lead to generational wealth.

  1. From FS Archive: A Conversation with Asif Khan, Co-founder, EDGE Financial Group

When market crashes threatened to kill their financial firm, EDGE co-founder Asif Khan's partners had one answer: "Let's not give up." This deep conversation from our archive shows how a research-driven culture, value investing principles, and relentless learning built Bangladesh's one of the most respected independent asset management companies.

  1. Future Startup Panel: Unraveling Bangladesh's Complex Food Safety Crisis and Forging a Path Forward

On August 21, 2025, Future Startup and Khaas Food Limited jointly hosted an online panel discussion titled "Tackling Food Safety Challenges in Bangladesh: A Policy Discussion." 26 million Bangladeshis suffer foodborne illnesses yearly, costing $3 billion annually. Our expert panel featuring academicians, researchers, policymakers, and entrepreneurs discuss the harsh reality: from excessive pesticide use to regulatory fragmentation. But there's hope—their discussion underscored the urgent need for a comprehensive and integrated approach to ensure safe food for all citizens.

Mohammad Ruhul Kader is a Dhaka-based entrepreneur and writer. He founded Future Startup, a digital publication covering the startup and technology scene in Dhaka with an ambition to transform Bangladesh through entrepreneurship and innovation. He writes about internet business, strategy, technology, and society. He is the author of Rethinking Failure. His writings have been published in almost all major national dailies in Bangladesh including DT, FE, etc. Prior to FS, he worked for a local conglomerate where he helped start a social enterprise. Ruhul is a 2022 winner of Emergent Ventures, a fellowship and grant program from the Mercatus Center at George Mason University. He can be reached at ruhul@futurestartup.com

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