When Star Tech Ltd. first deployed professional-grade gaming rigs at KUET's Cybertron Gaming Fiesta in 2022, few could have predicted the ripple effect that would follow. What began as a tech retailer supporting a single university tournament has evolved into a comprehensive ecosystem that now touches every level of competitive gaming in Bangladesh—from dormitory LAN parties to national championships with six-figure prize pools.
In recent years, the tech retail company has emerged as Bangladesh's most influential advocate for the burgeoning esports community. Through strategic partnerships with educational institutions, community centers, and online platforms, Star Tech has leveraged its resources and expertise to organize, sponsor, and elevate gaming events across the country.
In this article, we take a look into the spectrum of Star Tech’s involvement in local esports, highlighting how the company’s strategic partnerships, infrastructure investments, and community initiatives are shaping the competitive gaming landscape.
The transformation started with a simple recognition: Bangladesh's gaming talent was being held back by inadequate high-performance hardware and networking solutions. At the KUET Cybertron Gaming Fiesta 2022, Star Tech served as Technology Partner, supplying professional-grade PCs, consoles, and complete LAN-party setups that didn't just enable smoother gameplay—they revealed what was possible when technical barriers were removed.
"The upgraded setups made every match feel like a professional event," recalled one university tech lead involved in hosting the tournament.. This sentiment would become a recurring theme as Star Tech expanded its reach.
In June 2024, the company replicated this success at the EDU Gaming Fest at East Delta University, deploying state-of-the-art equipment that ensured seamless connectivity and uninterrupted gameplay. These contributions were specifically noted for improved production quality in campus settings, demonstrating the company's commitment to empowering grassroots organizers with tournament-grade infrastructure.
Star Tech's university partnerships reveal a strategic understanding of esports development: champions are forged at the collegiate level. The company’s collaborations with academic institutions underscore its dedication to cultivating competitive play at the grassroots level.
As gold sponsor of BRAC University's Traction অভ্যুদয় tech festival in February 2025, the company funded CS:GO and Valorant exhibition matches that drew over 1,500 students—numbers that would have been unthinkable just a few years earlier.
At Inter-University Valorant Cup 2022, organized by East West University Computer Programming Club (EWUCoPC), Star Tech Ltd. enabled high-stakes tactical shooter competition through comprehensive technical support.
The company further extended its campus reach as the official gaming partner of GameCon Season 1 (2024) and RoboFest 2024, both hosted by EWUCoPC in collaboration with BYDESA. In each case, Star Tech’s hardware provision and logistical coordination contributed to attracting participants and improving event operations.
Perhaps most telling was Techtron 2025, a joint initiative between the University of Asia Pacific's EEE Project Club and IEEE. Star Tech's equipment provisioning for FIFA 25 and Valorant tournaments contributed to a doubling of registrations compared to the previous year—a concrete measure of growing interest in competitive gaming.
"Competing on cutting-edge rigs made a noticeable difference in our gameplay," noted a finalist from one of the university teams, highlighting how quality infrastructure directly impacts performance and player development.
Beyond campus tournaments, Star Tech Ltd. has taken a leading role in supporting national-level competitions. In October 2024, the company partnered with Zenetic Esports to host the Ultimate Gaming Showdown, a high-profile exhibition circuit featuring CS:GO and Dota 2 with a professional live-stream setup and a substantial prize funding that rivaled international standards.
Later that year, the Star Tech Valorant Cup under the Gaming Legion banner showcased elite Valorant teams vying for a BDT 200,000 prize pool that attracted elite teams nationwide. This wasn't just corporate sponsorship; it was investment in the ecosystem's growth.
Other notable partnerships—including the MSI Presents Gaming Contest at BitFest 2025 (featuring Valorant, FIFA 23, and Need for Speed: Most Wanted), the CGL Esports League Finals in February 2024 (highlighting CS2 competition), and the inaugural Mobile Legends Bangladesh Championship in November 2023 where Star Tech joined forces with Infinix and MSI—demonstrated sustained commitment across multiple gaming titles and platforms. “These partnerships are elevating esports standards nationwide,” noted an industry analyst familiar with Bangladesh’s gaming sector.
Beyond the spectacle of major tournaments, Star Tech's impact lies in making competitive gaming accessible across socioeconomic backgrounds. As official sponsor of BYDESA's National Championship for the Asian eSports Games qualifier in late 2024, the company underwrote LAN rigs and peripheral equipment, enabling aspiring players to compete under tournament-standard conditions regardless of their economic background.
Prize pools, branded peripherals, and discount vouchers serve as both incentives and equalizers, lowering financial barriers that historically limited participation to those with existing resources. By offering performance-based incentives alongside infrastructure support, Star Tech has helped democratize access to competitive gaming throughout Bangladesh.
The numbers tell a compelling story. Experts and community leaders acknowledge that Star Tech’s multi-pronged approach has had a tangible impact on the local esports ecosystem.
Dr. Farhana Rahman, head of the Bangladesh Electronic Sports Federation, credits Star Tech's involvement as "a significant contributor to the development of competitive gaming in Bangladesh." Data from Esports Bangladesh shows a 35% year-on-year growth in registered teams at university-level events—a trend that coincides with enhanced corporate support by partners like Star Tech.
"We believe that empowering local gamers through reliable technology and community engagement is central to our mission," explains Sabbir Akhter, Marketing Manager at Star Tech Ltd. This philosophy has proven prescient as Bangladesh's esports scene gains international recognition.
"These partnerships are elevating esports standards nationwide," observes an industry analyst familiar with Bangladesh's gaming sector, pointing to the professionalization of events and the emergence of sustainable competitive pathways.
Star Tech Ltd.’s engagement in esports sponsorship and event support underscores its commitment to nurturing local gaming talent and strengthening community ties.
Through infrastructure provision, university partnerships, dedicated league sponsorship, online tournaments, and prize funding, the company has played a significant role in expanding Bangladesh’s esports landscape and empowering gamers to compete at higher levels.
The strategy's success lies not in any single tournament or sponsorship, but in creating a comprehensive support system that addresses multiple barriers to esports development. From the university student discovering competitive gaming for the first time to the elite player pursuing national titles, Star Tech's infrastructure makes higher-level competition possible.
As Bangladesh's esports scene continues its rapid growth, Star Tech's early and sustained investment positions both the company and the gaming community for an increasingly competitive future. The question now isn't whether esports will thrive in Bangladesh, but how quickly the ecosystem can scale to match the talent it has nurtured.
