Calling All Student Entrepreneurs: Tell Us About Your Startup

The Psychology of Startup Growth

Jul 7, 2021

In her excellent book Mindset: The New Psychology of Success, Carol Dweck talks about two mindsets: growth mindset and fixed mindset. People with a growth mindset believe effort can change the outcome. They don’t consider failure as a final outcome. Something that tells about their ability. Instead, they embrace failure and regard every failure as a momentary setback — and an opportunity to learn — that they could overcome through hard work, dedication, and effort. 

According to Dweck, successful people maintain a growth mindset. To my understanding, so do successful organizations. Because mindset ultimately determines your behavior and actions. She writes in the book: 

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Ruhul Kader is a technology and business analyst based in Dhaka, Bangladesh. He is also the co-founder and CEO of Future Startup and author of Rethinking Failure: A short guide to living an entrepreneurial life. He writes about internet business, strategy, technology, technology policy, and society. He can be reached at

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