weDevs is one of the largest home-grown bootstrapped software companies that has come out of Bangladesh in recent years. The company creates innovative tools to empower businesses around the world.
While started as a small software company, today, weDevs has 9 revenue-generating products and 2 services. Some of these products have more than 15 to 20 add-ons. DOKAN, a marketplace solution from weDevs, is world’s No. 1 Marketplace Solution used by over 50,000 Marketplaces around the world. More than 10,000 companies use weDevs ERP solution to run their day-to-day operations. More than 9,000 teams around the world manage their projects with weDevs project management solutions. Apart from these popular products, more than 2 lakh websites use weDevs plugins.
weDevs products have combinedly been downloaded more than 5 million times. Wedevs has 3 different companies: Enzaime in the health sector, Tedfo in Export Marketing, and Sokrio in field-force management.
In a recent interview with Future Startup, weDevs co-founder and CEO Nizam Uddin explains how weDevs has used the AARRR model to achieve extraordinary growth over the years.
As I mentioned before, we didn’t have a proper marketing team for the first 2/3 years and we didn’t spend a single penny on paid media. Now Alhamdulillah, we have a content marketing team of about 30 people and the scope of work has increased considerably. Our sales team does not work with the marketing team rather with the support team. Our entire support team works as a sales team. We now have 24/7 live chat and support in 3 shifts, Alhamdulillah. The main sales target of the sales and support team is to convert customers from live chats and pre-sales questions.
Content, Digital Marketing, Community and Business Development are some of the parts of our marketing team.
We have one product champion and one site champion for each product from the content marketing team. The product champion is responsible for all kinds of digital marketing of that product. The site champion is responsible for all content published in the specific site.
We have been using the AARRR model of Growth Hack Marketing for almost 3 years. We have customized the model to our needs. The AARRR model has five phases: Acquisition, Activation, Retention, Revenue, and Referral.
In the Acquisition phase, we do a number of activities to bring the users to our site. In this phase, we do these tasks:
In the Activation phase, we try to persuade our users in performing any activity on our sites. The special tasks of this phase are:
The purpose of the Retention phase is basically to bring our users or customers to the site or product and make them our recurring customers. Customer retention is a difficult task. Some of the things that we do in this phase:
Apart from all these activities, there are also many other activities we do.
In the Revenue phase, we do various activities for the users to buy our products. E.g.
We also do a lot more, including how to reduce customer acquisition costs and increase customer lifetime value.
In the Referral phase, our main target is to turn our existing customer into advocates so that they invite others to buy our products. We also try to reach out to various agencies, influencers, marketers to promote our products.
We have an affiliate program with about 800 affiliates. In this phase, we nurture our affiliates, provide them marketing materials, and much more.
We have also launched our brand ambassador program this year, where we are hiring representatives in different countries who will help us to market our products.
This story is an excerpt from our interview with Nizam Uddin, Co-founder and CEO of weDevs. Read the full interview here.