Four big mistakes in  mobile app development that startups need to avoid

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Feb 10, 2017
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Mobile app technology is quickly becoming an enabler for many businesses. Today, consumers or buyers of a product or service can easily locate their preferred sellers by using simple mobile apps. Let’s take an example of Uber; this company has a mobile app that a potential customer can use to hail a cab. This mobile app is revolutionary in the sense that customers can now hail cabs and get a quote for their services and also see how far the cab driver is from their location.

From Uber’s success story, startups can get started here by borrowing many lessons on how best to avoid mobile app development mistakes and launch successful products into the market. Here are some common errors that you need to avoid when thinking of undertaking mobile app development projects.

Lack of clarity in the necessity of the app

It is an exciting feeling to own a proprietary app. Maybe this can set you above your close competition. However, you need to clarify the purpose and need for the mobile app long before you decide to embark on the mobile app development journey. Not every business requires a mobile app; some might just need to spruce up their websites and make sure that they are responsive and buyer-friendly. For those that need a mobile app, then clarifying the purpose and need for the app is very important.

Failure to study and understand the intended audience

Most companies fail in their mobile app development ventures because they fail to consider the intended end users of these apps. It is important to adopt a customer-centric approach and focus when thinking of developing a product or software that will be used by the customer. Some companies fail to get their desired ROI simply because they did not take time to understand their intended audience.

Failure to compressively budget for the project

Mobile app development projects require a dedicated budget to take care of all the associated expenses. You must be intentional in drafting a budget that will be followed by the mobile development team. A failure to budget can cause your project to stall midway. Make sure that you budget properly and make provisions for the funds needed for the project.

Taking social media and social sharing for granted

The saddest trend seen in most businesses is that these businesses are not taking advantage of the market space offered by social media sharing platforms. The mobile app development phase cannot be considered complete without considering the promotion of the app to the masses. Social media platforms such as Facebook have algorithms which can help you launch a targeted marketing campaign aimed at popularizing your app.

The future of Mobile app is a bit uncertain given the fast paced changes and developments happening in this scene. Tancent, the owner of WeChat - Chinese giant messenger and payment ecosystem, has been playing with the concept of min app that, if successful and popular, will change the concept of mobile apps. Considering the happening, it is advised that businesses get their strategic goal aligned with such investment.

The article is edited by Muhammad Nezam Uddin.


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Bruce Pham founded Saigon Technology Software in 2010 and heading it as its CEO.

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