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Emirates Revamps Corporate Loyalty Programme For Business Travelers

Sep 21, 2016

Emirates has revamped its corporate loyalty program, Emirates Business Rewards, to provide greater value and added features for customers, said a statement. The new program has been simplified and made more competitive to allow for easier redemptions and upgrades even on last minute bookings.

One of the biggest features in the newly improved program is the ability to use Business Rewards Points to book any commercially available seat at any time giving members cash-like convenience.

Emirates is the first and the only airline in the region to offer such flexibility as part of its corporate loyalty program – improving cost-effectiveness for business travel.

It may be mentioned here that Emirates Business Rewards is a dual benefit program. An organization ( company, SME, social club etc) can become a member of the program and earn Emirates Business Rewards points in addition to the ‘ Emirates Skywards points earned by the individual corporate traveler .

Emirates Business Rewards will satisfy customer needs and provide value-added benefits catered to organizations of any size, charities, and clubs.

In addition to allowing redemptions for any seats, there is also greater flexibility when it comes to earning and redeeming the Business Rewards Points.

Enrollment has also been simplified regardless of organization size. The introduction of the ‘Guest Traveller’ function means that organizations can include non-company persons, such as consultants, or clients who travel on behalf of the organization and still earn Business Rewards Points. This flight guide offers cheap last minute flights.

Emirates recently commissioned an independent survey on the perception and habits of over 800 business travelers and decision makers of business travel in the UAE. The key findings reiterate the need for cost effectiveness and flexibility in corporate travel which resonates with the new features of Emirates Business Rewards. According to the survey, the top 3 factors considered for airline selection were fair (30%), flight timings (26%), and value for money (23%).

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