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Google India Launches Food Ordering, Now Search Is Your New Shop

Aug 9, 2016
Google Food ordering
Google Food ordering

Google has launched food ordering through search in India. Users can now order their favorite food right away from Google search. The process is simple: once you search a food item on Google, you see a range of results. Now on, along with results you will see a ‘place an order’ button on the side. Once you click on the button it will take you to one of Google’s delivery partner’s site. Google has already partnered with a couple of the best food delivery apps Zomato and Swiggy for delivery.

“Feeling like having some Tandoori chicken from 21 Guns Salute in Gurgaon? Or wanting to book a table at Toit in Bangalore? Now you can do both right from Google search. From today, when people search for a nearby restaurant on their phone, they’ll see an option to “Place an order” in the search results. Just tap that and choose your favourite delivery services like Zomato or Swiggy and you’ll be taken to their website to complete the order”, said Google India in a blog post.

The new service also allows users to book a table for dining out. Table booking service also works in a similar way, you can reserve a table right away from Google search just by clicking on the partner’s link.

“Google Search can make dining out a little easier too. Now when you want to go out to a restaurant but don’t want to wait for a table, you can book ahead of time with Google Search by clicking on a partner’s link and you’ll be taken to their site to make your reservation”, said the blog post.

The company has already partnered with Dineout and Bytplus for table booking. The company also said that this is just the beginning. There is more to come.

Foodtech is one of the most talked about sectors in India. Startups like Zomato has risen to global prominence with enviable growth and valuation. But things were not going exactly well for the sector in the recent years. Zomato shut down its operation in a couple of locations and also laid off employees early this year. However, the sector is now showing signs of hope.

Now with Google as a new player, no doubt the sector is going to be super interesting.

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Ibrahim works as an Intern at FS. He takes interviews, writes features, and meets entrepreneurs and makers and doers.

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