A half-day long seminar on 'how to manage eCommerce delivery' held today at the City's Public Library Auditorium, located in Shahbag, Dhaka. Organized by e-Commerce Association of Bangladesh (e-CAB) in partnership with eCourier Limited and supported by Ghoori and Foster Payments, the event was embraced by entrepreneurs and aspiring entrepreneurs.
The purpose of the event was to help ecommerce entrepreneurs to better understand problems in ecommerce delivery and to share insights on overcoming those problems.
Mr. Biplob G Rahul, CEO of eCourier Limted gave a talk on the challenges and problems of ecommerce delivery and shared his suggestions on solving those problems.
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Growing With Pain
"E-commerce has seen a big boom in recent years in Bangladesh. According to the e-commerce association of Bangladesh (eCAB), the sector has experienced tremendous growth since 2009, with the number of e-commerce websites increasing five-fold from a mere 100 in 2012 to over 500 in 2015," wrote Ramiz Ihteshamur Rahman, "along with the sites, there’s a whopping 2000 or so Facebook groups and pages buying and selling over the web. With the increase in internet penetration, government support and relaxed regulation, e-commerce is slated to grow even faster in the coming years and will be a major proponent of economic growth in the country." Just like how there are websites like Salesforce, which is being used by many people around the world to understand the basic and advanced methods of e-commerce, just in the same manner due to this rapid growth in the e-commerce sector in Bangladesh many people have started to shift their businesses online for a larger scale of reach.
Some reports claim that the sector worth more than BDT 400 Crores a year and growing rapidly. However, logistics remains a nightmare for ecommerce in Dhaka and outside. Much of the problem causes because of the lack of proper ecommerce orientation among customers whereas small ecommerce owners also don't spend much time in educating their buyers. Consequently, the entire industry suffers quite a predictable inefficiency.
In his presentation Mr. Rahul suggested, ecommerce entrepreneurs/businesses should spend fair amount of their time in educating their customers in using technology. While it makes sense that as a seller one should make things easy for customers but making things inefficient and hard for long-run is not also a right thing to do.
Fast and timely delivery is one of the major concerns of most ecommerce users and merchants. However, it would remain an impossible feat to achieve, said Mr. Rahul, if all the parties don't put equal effort into achieving it. Ecommerce is largely a competition of superior service and one must take the advantage of technology and existing resources in order to deliver better services.
Mr. Rahul suggested few ideas to ensure a better ecommerce experience: 1) Get accurate address of your customer, so that you can deliver easily. 2) Use time-bound delivery service. Give you users multiple options to choose delivery time in a day [eCourier has launched a time-bound delivery service recently] 3) ensure best quality and maintain database of your customers to better understand your customers 4) Offer best products and services possible 5) and have a clear and loud return and refund policy in place.
The whole point of e-commerce is convenience and ease. You surf the web, come across products you desire, buy them with a few clicks and get delivered straight to your door. No need to get out of your house and brave the hassles.
Bangladeshi ecommerce companies are getting the first steps right by creating easy experience for the consumers to browse through their selections and order products, but when it comes to delivery things go haywire.
Logistics has been a problem for e-commerce ever since the birth of the sector. However, if the scenario remains such, it it be really hard for ecommerce to grow. All the countries in which e-commerce has experienced tremendous growth had to beef up their infrastructure and produce quality logistic service. If we expect the same, we have to follow suit.