Emotion is the single most powerful human driving force. We take actions forced by emotion not by reason. To be successful it is very fundamental to attach your idea, product, and service with the emotion of your customers/target market.
It has been seen that, people often buy with their hearts not heads. Seldom people calculate what actually something mean to them. Say for example, customer loyalty. Can you imagine why people buy iPhone though they have other less costly options? Why do you eat or buy in same shop? No reason but you are emotionally attached. As a start-up enterprise tapping your firm with customers’ hearts is most important task to do.
Love is the most powerful weapon to sell and tell. People come to your shop, buy your products, tell people around them about your products not because they get benefits by doing so but they get satisfaction. When your idea/product is something telling worthy it inspires people to spread the idea and sometimes even inspire to become a evangelist of your idea or product.
Big idea for start-up success in this over connected, over communicated and over competitive world is that; create something that ignites people’s emotion, do some good for society, serve people as they are relatives of your fiancé, delight customers, and make them feel cared and happy. Today’s business is all about goodness. If you can make them feel good, relaxed, cared, served then they will come back to you again and again.
Kevin Robert, CEO of Saatchi and Saatchi writes in his superb book, “LoveMarks: The future beyond Brands”, in my 35 years of business I’ve always trusted my emotions. I have always believed that by touching emotion you get the best people to work with you, the best clients to inspire you, the best partners and most devoted customers.
Neurologist Donald Calne said most brilliant tale. Donald said, “the essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion.
Create something that makes people feel good, relaxed, inspired, cared. Give your customer service in a way that makes people to believe that, what you tell is the true , and you do love them and your company really care about them.
It’s better to remember that, Human beings move when their emotion moved.