This year Time magazine awarded their person of the year award to “The Protesters” who completely changed not only their own country but the world. 2011 as a single year provides a lot learning and insights for start-ups who are plotting to start their business enterprise.
A close look at the major changes and happenings in 2011 sends a common message. Who thinks what I don’t know but it’s all about the rise of individual means no body change nothing but everybody change everything!
See into the protest of Egypt, 99% protest of USA, Europe and many other countries even anti-corruption movement in India. The common pattern is that, most of the cases there is no obvious leader but everybody changed and contributed equally. At the same time, those changes also depicts another picture of change-the growth of middle class and their voice for rights. Once the middle class who remained oblivious now has taken the position of change catalyst!
So, what all these changes posses for tomorrows entrepreneurs? In a single world, both challenge and opportunity. What you need to do then-
Create something for the middle class: The growth of middle class and their income and their role playing has increased dramatically in last few years. In Bangladesh they are the representing group of our population. But unfortunately and if you take the chance then fortunately for you, this market remained unaddressed for a long time and still. Just go and create something for them.
Individuals are important: The trend of the innovations in the area of technology in last decades shows a crystal pattern-it empowers individuals. Just think about iphone, ipad, iMac all these products greatly customized for individual. At the same time technology like- facebook that empowers individuals also have got huge momentum. So think how do you can come up with something that empower individual.
Now We buy on GroupOn: Egypt movement fundamentally changed or reshaped a place of human pattern and that is unite or movement. And the social commerce site GroupOn is the best example of this. Make business on crowd.
West is lost: Now its time for east and south not west. China is largest growing economy, India has the largest growing middle class and East has the most dynamic youth. So look at East and south and leave west.
Time has changed a lot. And it will change more in coming decades. The new avenues of opportunity are also opening up. Now, it’s time to pick and pay!