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Marketing for Startups: It’s like warfare,You need to fight to survive

Marketing for Startups: It’s like warfare,You need to fight to survive

If someone asks you what will you do for your startup-marketing or branding? You might think this person may be wrongfully differentiating marketing and branding. But, if he clears the point that marketing is activity for achieving short term goal like as to carry customers to the shops or selling...
Founders at work: If you build they would not come!-4

Founders at work: If you build they would not come!-4

“If you build they will come“. This is a beautiful quotation from the movie “ Field of Dreams”. But in the meantime we have passed a long way and things have changed masses. Now nobody comes when you build something. Rather you need to call them. So, you should better remember, build and call, only...
What holding us back?

What holding us back?

Nowadays I’m giving a lot of thinking to the things, a bit critical for my amateur head, like- what holding us back in the race of competition and development? You can have a thousand of answers and reasons and in first place, if you are a person with devastating positive...
Can Marketing work for better off the entire society?

Can Marketing work for better off the entire society?

What do we know about marketing?  We may know marketing is a way of communicating or delivering any product/ service to the consumers and its aim is to maximize profit for the corporations. Many people say,” marketing is all about a strategy of consumerism where they seeks only the consumers...
Check Your Leadership Qualities, Traits & Requisite Characteristics!

Check Your Leadership Qualities, Traits & Requisite Characteristics!

Leadership is a bunch of traits that drive people towards some goals and thus Leaders always become goal oriented. Leadership means what a man does for himself or for his organization. According to management scientist Robbins, “Leadership is the process of influencing a group toward the achievement of goals”. Every...
People don't buy with their heads but hearts!

People don’t buy with their heads but hearts!

Emotion is the single most powerful human driving force. We take actions forced by emotion not by reason. To be successful it is very fundamental to attach your idea, product, and service with the emotion of your customers/target market. It has been seen that, people often buy with their hearts...
What should be your business strategy where no body is hero but every body?

What should be your business strategy where no body is hero but every body?

This year Time magazine awarded their person of the year award to “The Protesters” who completely changed not only their own country but the world. 2011 as a single year  provides a lot learning and insights for start-ups who are plotting to start  their business enterprise. A close look at...
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6 essentials for making ideas happen

6 essentials for making ideas happen

Often we mess up with things that we start. There are apparent causes that take us through the way. Starting up something, anything is a demanding endeavor. But making a project successful takes more toil than starting itself. For each case the struggle is different. In earlier case you have to have psychological strength where...
Psychology of designing communication message: it’s not what you tell but how you tell

Psychology of designing communication message: it’s not what you tell but how you tell

The idea of psychological pricing tells us that trick works and human brain does have default limitations; though wrong trick played wrongly may backfire sometimes. Monir Buyian in his piece stated that: “an explanation for the rationale of odd/psychological pricing is that people have only a limited capacity for storing information. They store only the...
A Conversation With Sajid Islam, Founder & CEO of Shetu

A Conversation With Sajid Islam, Founder & CEO of Shetu

Sajid Islam is the founder and CEO of Shetu. He has been a leading thinker in the realm of business and IT for over 15 years, having been a principal player in the design, implementation, and maintenance of core, mission-critical, business systems for a diverse body of enterprises, to include: PG&E, USPS, Nikon, CVS, Boston...
Odd pricing: a marketing gimmick

Odd pricing: a marketing gimmick

Once I went to buy an internet modem with a price tag of Tk 1,399. I paid the shop attendant Tk 1,400 in cash and waited for the change, but he did not give me any. I soon realized that the price kept a little below a round figure was intended to manipulate customers’ psychology...
Experimentation with Organizational Strategy: A Matsushita Example

Experimentation with Organizational Strategy: A Matsushita Example

Organization develops through experimentation. You are so lucky as an entrepreneur if your strategy works at the first time. But it’s a reality that it will not work perfectly as our wish at the first endeavor. Nothing is wrong with that. It will be wrong and suicidal if you are very strict with that defective...
What it takes to start & make it happen: advices from REESE FERNANDEZ of R2R

What it takes to start & make it happen: advices from REESE FERNANDEZ of R2R

It was early training, said Rockefeller, the fact that I was willing to persevere while giving his reason for success, where Walt Disney credited hard work & imagination for his success. Following one’s passion, said Steve Jobs, is what one must do here. Debbi Millman says-we belittle ourselves in our imagination therefore we become so. Starting-up and making ideas...
Startup 101: A Low Down On Today's Fast Growing Companies

Startup 101: A Low Down On Today’s Fast Growing Companies

The word ‘startup’ has made its way into our consciousness recently. With the rise of tech giants and technopreneurs today, it has become a common word in the industry along with often used terms such as business and companies. However, startups are commonly mistaken for a another concept. While it is no longer a fairly...
8 factors to be considered before executing an idea

8 factors to be considered before executing an idea

Idea makes money-we have heard this assertion many times before. But is it true for all ideas? Can any idea make money? The answer to these questions is a clear no! Consequently, you need to be critical before executing an idea, whether your idea has the same possibility or not to be successful. Success of...
FSTalk Recap: How to generate ideas

FSTalk Recap: How to generate ideas

During last FS Talk registration we asked our attendees to submit three questions to our speakers on ‘what it takes to start & make it happen’. We received loads of questions concerning various issues of starting-up and FSTalk speakers answered them from their experience brilliantly. One of the populous questions was ‘how to generate ideas’....

Start-Up & Investment : Focusing on Entrepreneurial Mindset

Yesterday, I was in an Adda with some of my friends at Dhaka University Campus. One of my friends introduced a young lad with me. That guy was telling the stories of his failure in doing business.  Already He has failed in two projects . Now he is preparing for the 3rd project and searching...
Nobody is wrong!

Nobody is wrong!

The moment you points finger that someone is wrong you open up a potential ventilator of conflict. It does not help. Everybody has their own view and we should not discrete someone’s view just because we don’t consider them right. The idea of right and wrong burns the bridge to reach at an agreement. Tagging...
Book Review: Love is the killer app by Tim Sanders

Book Review: Love is the killer app by Tim Sanders

Recently I chanced upon to revisit Tim Sanders’s brilliant book ‘Love is the killer app’ published back in 2002. The book is a poignant account to set your attitude to be more knowledgeable, compassionate and caring. The central and most powerful idea of the book tells that to win & sustain in this new era...
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